Marketing Festival 2016
žijte festivalovou atmosféru alespoň ze záznamu!

Koupit sadu videí z roku 2016

750 Kč (bez DPH)

Veškeré příjmy videoportálu do poslední koruny věnujeme zlepšení života mentálně postižených klientů příspěvkové organizace Domov bez Zámku.

Co se na tomto Marketing Festivalu řešilo?

41:35 Frederick Vallaeys (Will Robots Take Over PPC? What the Future of the Industry Looks Like.)
43:37 Kevin Hillstrom (How The Future of Retail is Like Professional Sports)
45:39 Michael Lykke Aagaard (You’re Making My Brain Hurt! The Psychology Behind Terrible Conversion Experiences)
54:46 Stephen P. Anderson (Speaking Up for Experiences)
28:55 Lukas Vermeer (Data Science: For Fun And For Profit)
20:38 Jonas Viksten (Audience-powered Search)
36:03 Colin Woon (The bigger the business, the bigger the SEO challenge)
32:21 Lucie Šperková (Pioneering multi-channel attribution for the lack of comprehensive solutions)
32:27 Marcus Tober (SEO Has Changed Forever – Why User Signals and Content Relevance Became the Most Important Ranking Factors)
32:14 Jim Banks (High Volume Media Buying Strategies From The Trenches)
40:53 Michal Pastier (How I learned about effective marketing from Bugs Bunny, Pixar and a cat from Japan)

Případové studie

Panelové diskuze

51:57 Panelová diskuze: Programmatic revolution - end of the advertising as we know it?

Přednáška z roku 2016

Michal Pastier na Marketing Festivalu 2016

Michal's lecture won't just be about how his campaigns got 27 000 shares of one post in two days or 35 million video views. The main takeaway will be something else entirely – why all of us seem to be so excited about bullshit marketing techniques instead of focusing on real knowledge, consistency and thinking ahead.

Zobrazit všechny přednášky z tohoto ročníku