Co se na tomto Marketing Festivalu řešilo?

• 41:35 Frederick Vallaeys (Will Robots Take Over PPC? What the Future of the Industry Looks Like.)
• 43:37 Kevin Hillstrom (How The Future of Retail is Like Professional Sports)
• 45:39 Michael Lykke Aagaard (You’re Making My Brain Hurt! The Psychology Behind Terrible Conversion Experiences)
• 54:46 Stephen P. Anderson (Speaking Up for Experiences)
• 28:55 Lukas Vermeer (Data Science: For Fun And For Profit)
• 20:38 Jonas Viksten (Audience-powered Search)
• 36:03 Colin Woon (The bigger the business, the bigger the SEO challenge)
• 32:21 Lucie Šperková (Pioneering multi-channel attribution for the lack of comprehensive solutions)
• 32:27 Marcus Tober (SEO Has Changed Forever – Why User Signals and Content Relevance Became the Most Important Ranking Factors)
• 32:14 Jim Banks (High Volume Media Buying Strategies From The Trenches)
• 40:53 Michal Pastier (How I learned about effective marketing from Bugs Bunny, Pixar and a cat from Japan)

Případové studie

• 9:50 Andrea Hurychová (How to build a successful YouTube channel in 6 months - Case study of the Czech olympic team)
• 9:34 Michal Pařízek (Avast Upsell Campaign A/B/C/D Test Avast)
• 12:24 Pavel Pajkrt (How we divided the whole country into 3,5 mio house numbers and launched highly targeted content multi-channel strategy)
• 10:20 Martin Brixí (How content marketing influences sales – TchiboBlog.cz)
• 8:35 Jan Řezáč (How we managed to get 5x more visits after a few tweaks – House of Řezáč)
• 11:51 Pavol Adamčák (How do we fully automate Google Shopping campaigns)
• 10:10 Lenka Fučíková (E–mail marketing is dead. Long live e–mail marketing!)
• 11:40 Josef Kadlec (How to crack LinkedIn direct approach and get a 100% response rate)
• 10:20 Petr Procházka (How we raised 650k USD on Kickstarter (with socks :)))
• 9:35 Tomasz Sąsiadek (Do It Yourself and dominate search rankings for DIY! Bluerank for Leroy Merlin Poland.)

Panelové diskuze

• 51:57 Panelová diskuze: Programmatic revolution - end of the advertising as we know it?