A Future Without Advertising

Ana Milicevic


2020

Lecture description

A deluge of intrusive formats, high-profile data breaches, ad blockers, and low perception of value have all contributed to increased consumer backlash towards all manner of ads. Yet the underlying need to inform and educate consumers about products they can buy remains. How will we be reaching the always-on, connected consumer 5 years from now with the right message at the right time on the right medium? And can we transform from a relentless pursuit of measuring each individual interaction back to persuasive, effective storytelling in due time?

This lecture can be bought for 120 EUR without VAT together with all
other lectures from Marketing Festival 2020.

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About speaker

Ana Milicevic

Ana Milicevic

Co-founder | Sparrow Digital


Ana is a NYC-based expert on adtech & programmatic and her lecture will focus on shaping the way forward for digital advertising that actually works for everyone.


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