Effectiveness in Context: A Manual for Brandbuilding

Les Binet & Peter Field


Lecture description

The final masterclass of the real marketer.<br>Peter and Les are coming to the Festival to show you whether you know the true meaning of 'data-driven'.

This lecture can be bought for 120 EUR without VAT together with all
other lectures from Marketing Festival 2020.

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About speaker

Les Binet & Peter Field

Les Binet & Peter Field

The Godfathers of Effectiveness

‘A once-in-a-lifetime opportunity’. That’s how Mark Ritson described the chance to see these two brilliant ad men share a stage. With over three decades’ worth of experience and research data, there’s simply no one else in the industry who even comes close. Peter & Les are coming to the Festival to deliver the ultimate no-bullshit lecture on what works and what doesn’t. Talk about challenging the status quo.

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