Blackhat analytics

Phil Pearce

PPC Data Web analytics 2013

This lecture can be bought for 5 EUR without VAT together with all
other lectures from Marketing Festival 2013.

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About speaker

Phil Pearce

Phil Pearce

Phil Pearce will explain his journey into the world of advanced stealth tracking that started in 2008. Defining what this is, provide examples of bad practice, then explain website owners motivations and risks of deploying these techniques, and estimate the cost of detection. Finally, I`ll cover the recent developments in DoNotTrack and Device signiture tracking, and the impending War on privacy in 2014. Star wars fans will like this presentation ;)

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