Data-Driven Design

Oli Gardner


2017

Lecture description

Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional, but it doesn’t have to be this way. Enter Data-Driven Design (3D). It's Oli's actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences you’re creating today.

This lecture can be bought for 30 EUR without VAT together with all
other lectures from Marketing Festival 2017.

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About speaker

Oli Gardner

Oli Gardner

Co-founder | Unbounce


We like to invite speakers from Unbounce for their ability to tear the stage apart with lectures both explosive and very useful. And Oli is a master of the craft – he gave the top-rated lecture of 2015's Festival! Brace yourselves for a rapid fire of actionable advice.


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