Digital marketing is dead: Survival tips for what comes next

Jono Alderson


Automation UX 2019

Lecture description

Everything that you know about marketing and advertising is based on yesterday’s rules. New technologies, changes in consumer behaviour, and the rise of intelligent personal assistants throw those rules out of the window. If we want our brands to survive the revolution, we need to change how we think, and to start preparing now.

This lecture can be bought for 40 EUR without VAT together with all
other lectures from Marketing Festival 2019.

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About speaker

Jono Alderson

Jono Alderson

MAD SCIENTIST | YOAST


When we saw his energetic and incredibly informative lecture at Search Stars 2018, we just couldn’t resist and we’re very happy to welcome Jono to our lineup. An experienced digital strategist and full-stack developer, Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. He’s also working on a new workshop to bring over to the Festival audience!


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