Display advertising as the performance marketing tool

Jan Zdarsa


PPC Data Online advertising 2013

This lecture can be bought for 4 EUR without VAT together with all
other lectures from Marketing Festival 2013.

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About speaker

Jan Zdarsa

Jan Zdarsa


Display advertising can be more effective in search than your campaigns are. The key to success is pretty easy - just show relevant ads to the right users at the right time. You should start with administration of your 1st party data, but also keep in mind proper usage of 3rd party data. And – you must not forget about personalized creative. Last but not the least, you will get familiar what innovations Google has brought in recent months, and how to take full advantage of these innovations in your own campaigns.


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