Frankenpage: Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page

Oli Gardner


CRO Actionable 2015

Lecture description

Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. After mining through a million data points to uncover and dissect how conversion actually works, Oli will channel lightning bolts and body parts as he sews together the ultimate landing page.

This lecture can be bought for 10 EUR without VAT together with all
other lectures from Marketing Festival 2015.

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About speaker

Oli Gardner

Oli Gardner

Unbounce


Oli is clearly the best-known speaker in the discipline of conversion rate optimization in the world. Get ready for a pleasant mixture of inspiration, theory, and practical tips.


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