How I learned about effective marketing from Bugs Bunny, Pixar and a cat from Japan

Michal Pastier

Design Customer Experience Online marketing 2016

Lecture description

Michal's lecture won't just be about how his campaigns got 27 000 shares of one post in two days or 35 million video views. The main takeaway will be something else entirely – why all of us seem to be so excited about bullshit marketing techniques instead of focusing on real knowledge, consistency and thinking ahead.

This lecture can be bought for 20 EUR without VAT together with all
other lectures from Marketing Festival 2016.

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About speaker

Michal Pastier

Michal Pastier

Group Creative Director at ZARAGUZA Slovakia

Michal seems to be collecting prestigious awards on a daily basis. Campaigns created by Zaraguza, an agency he's co-founded, have been featured in the likes of Wired, Adweek or TechCrunch. He loves the Burning Man festival and creating new campaigns from scratch.

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