How I Solved (Not-provided) (EN)

Mike King


Data SEO Web analytics 2013

This lecture can be bought for 5 EUR without VAT together with all
other lectures from Marketing Festival 2013.

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About speaker

Mike King

Mike King


Google has taken our keyword data and the SEO community has been scrambling trying to regain it through clever reverse engineering hacks. The reality, however, is that the days of explicit intent are on the way out an we must determine a new way to understand what the user needs when they come from search. In this talk Mike King will discuss the methodologies he's developed using different data sources to understand the user behind the search and optimize for implicit intent.


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