How to optimize RTB campaigns – current possibilities of the Czech market

Jiří Malý


Programmatic 2014

This lecture can be bought for 10 EUR without VAT together with all
other lectures from Marketing Festival 2014.

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About speaker

Jiří Malý

Jiří Malý


Jiří has been active in online marketing since 2000. He’s a co-founder of Mather Advertures, and he worked as a managing director in Neo@Ogilvy. He participated in the creation of strategies for over a hundred Internet projects, and he’s a passionate promoter of analytical tools and a systemic approach to marketing. He’s also a chairman of an SPIR performance marketing committee.


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