In this entertaining and applied talk, Professor Mark Ritson explores the key challenges of world class marketing. He looks at topics that include integrating digital media, brand strategy, ROI and brand positioning to provide a unique insight into building stronger brands.
Mark is definitely not your average marketing professor. He specialises in fiery tirades against the various kinds of bullshit in marketing and it’s been our dream to bring him to our stage for over three years. Armed with a fresh new lecture. He’s coming to Prague to tell you all about marketing strategy. The real deal.