Prepare. Assemble. Hack. The Building Blocks of Attribution in Google Analytics

Sandra Camacho


Data Web analytics 2014

This lecture can be bought for 10 EUR without VAT together with all
other lectures from Marketing Festival 2014.

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About speaker

Sandra Camacho

Sandra Camacho


Sandra has a Colombian name, American citizenship, and lives in Paris. In the French branch of Google she’s been a specialist in attribution models in web analytics since 2010. And as if this wasn’t enough, she’s also a free-lance designer. At the Festival, she will be offering her perspective (uncensored) – on the data some of you provide.


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