Behavioral Psychology's case for Advertising in a Recession

Richard Shotton


2020

Lecture description

Richard specialises in applying findings from behavioural science into business and marketing. His hugely successful book The Choice Factory is a must-read for anyone who has enjoyed Dan Ariely's Festival talk in 2019. We're so glad we can welcome Richard on board for this special edition of Marketing Festival!

This lecture can be bought for 120 EUR without VAT together with all
other lectures from Marketing Festival 2020.

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About speaker

Richard Shotton

Richard Shotton

Author | The Choice factory


Richard specialises in applying findings from behavioural science into business and marketing. His hugely successful book The Choice Factory is a must-read for anyone who has enjoyed Dan Ariely's Festival talk in 2019. We're so glad we can welcome Richard on board for this special edition of Marketing Festival!


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