Speaking Up for Experiences

Stephen P. Anderson

UX 2016

Lecture description

For all the attention given to design and UX in recent years, here’s the truth: Most companies are not set up to truly deliver the kind of rich experiences we're used to getting from mediums like film or games. And speaking frankly, things like “feelings” “experiences” and “emotions” are intangible. Businesses are trained to prioritize, quantify, and measure tangible things, things that promise a clear payoff. Stephen will share his very own framework which you you can use to balance what's right for the business and what's right for the customer.

This lecture can be bought for 20 EUR without VAT together with all
other lectures from Marketing Festival 2016.

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About speaker

Stephen P. Anderson

Stephen P. Anderson

Chief Experience Officer, Bloom Board

Originally a teacher, Stephen will show you how to project psychology into user experience. He's used his experience in product design to create Mental Notes, a tool currently used by marketers all over the world for just this purpose.

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