SEO as a standalone effort is only 3 years old at O2 Telefonica. While there have been major and minor wins, there have also been challenges typical to a large corporate that will serve as a good learning experience as more businesses build their own internal SEO teams.
Head of SEO, O2 (Telefónica UK)
Colin heads the SEO team of British Telefónica O2, and in his first year there he boosted their organic search traffic by 130%. He has over 8 years of experience in strategic planning and executing long-term SEO strategies on both the consumer and B2B markets.