The Day Google AdWords Changed Forever!

Brendan Almack


PPC 2015

Lecture description

On the 25th June 2015, Google finally allowed us to use audiences created in Google Analytics to reach our customers on Google Search. This has been a game changer. Brendan & his colleague Ciaran will discuss 5 ways you can leverage these audiences within your Google AdWords campaign to drive conversion and maximise account efficiency. All insights will be supported by actual Client case studies and real world results. If you are struggling to find value in RLSAs this talk will arm you with the practical skills you need to target your customers throughout the purchase funnel using custom audience lists.

This lecture can be bought for 10 EUR without VAT together with all
other lectures from Marketing Festival 2015.

Tell me more

About speaker

Brendan Almack

Brendan Almack


Do you know Wolfgang Digital? This PPC agency from Dublin closely cooperates with Google and is known for overwhelming audiences with its knowledge and case studies and gets justly rewarded for it. And to make the deal even sweeter, we are even cooperating with Brendan on Wolfgang Digital’s unique study on the PPC data of its clients!


Back to video archive

Marketing Festival s.r.o.
Renneská třída 393/12
639 00 BRNO - Štýřice

IČ: 01646486
DIČ: CZ01646486

Bank account: 2600413633 / 2010
IBAN: CZ5920100000002600413633
SWIFT: FIOBCZPPXXX