The Invisible Giant that Mucks Up Our Marketing

Rand Fishkin


2017

Lecture description

When the decisions we make – about which channels to invest in, where to spend, what to build, who to target – turn out sub-optimal, we look for answers in the data. We pivot our tactics. We seek out alternate solutions. But what if there are forces beyond visibility? Ones we can't see in numbers? Ones that bias our thinking and shape our defaults in ways that lock away potential insight and progress? In this presentation, Rand will explore the cognitive biases and cultural pressure that create logical fallacies in our marketing brains. He'll show paths through, and ways to uncover value, tactical and strategic, by removing the impediments that lock out too many great ideas and powerful opportunities. And as always, he'll have some actionable ideas for your SEO, social, content, and paid campaigns.

This lecture can be bought for 30 EUR without VAT together with all
other lectures from Marketing Festival 2017.

Tell me more

About speaker

Rand Fishkin

Rand Fishkin

Wizard of Moz | Moz


On top of being a renowned expert on search, Rand has a pretty impressive streak of business ventures as well – most notably, he founded and built the successful SEO empire of Moz. These days, he can usually be found educating marketers across the globe and helping startups grow.


Back to video archive

Marketing Festival s.r.o.
Renneská třída 393/12
639 00 BRNO - Štýřice

IČ: 01646486
DIČ: CZ01646486

Bank account: 2600413633 / 2010
IBAN: CZ5920100000002600413633
SWIFT: FIOBCZPPXXX