Marketing Festival 2015
live festival atmosphere, at least from the records!

Buy a set of videos from 2015

20 EUR (without VAT)

We’ll donate each and every penny you spend here to improving the lives of people with mental disabilities at the Domov bez zámku care center.

What content and speakers were on this year?

Case studies

Lecture from 2015

Marty Neumeier at Marketing Festival 2015

In the 13 years since Marty Neumeier wrote The Brand Gap, the influence of social media has proven his theory: “A brand isn’t what you say it is—it’s what they say it is.” The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a cross-industry judo throw that’s taking down some companies and raising others to the status of superstars. People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. In this clear and lively talk, you’ll learn how to “flip” your company from offering products to offering meaning, and from customer satisfaction to customer empowerment. Marty will also explain the Brand Commitment Matrix, the simplest possible tool for flipping your brand.

Show all the lectures from this year.

For 20 EUR you will get:

Almost 10 hours of video recordings from lectures.

Unique lecture by Marty Neumeier and 13 other speakers.

Interesting case studies

Original version in Full HD.


Buy a set of videos from 2015

20 EUR (without VAT)

Marketing Festival s.r.o.
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639 00 BRNO - Štýřice

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